STEP 1: Planning

  • Consultation

    This is where everything begins and we start to create our relationship. Where you ask
    yourself some questions such as “What style of video do I need?” and “Will I use a
    presenter, voiceover or captured interviews?” Or “How long will the runtime be for this
    video?” and “Who is my target audience?” This consultation will jump start efficiency
    right off the bat. Here is a list of questions to consider in preparation for your
    consultation. If you are uncertain about some of the answers, not to worry, we can help
    you decide.
    Questions to prepare for my consultation:

    • “What objective do I want the video to achieve?”
    • “Who is my target audience?”
    • “How long will the runtime be?”
    • “What style of video do I need?”
    • “What do I want my target audience to get out of the video?”
    • “Will I use a presenter, voiceover or captured interview?”
    • “What is my intended use for this video and what are my FINAL DELIVERABLES?”
  • Scriptwriting

    Scriptwriting is essential for the foundation of your video and tells your story by tying words, pictures and graphics together. In our process, we work off of an approved script which contains all the base information for the video and becomes the source document for scheduling shooting, selecting images, even determining if you should use a male or female presenter. You don’t have a script? No worries. We work with professional writers who make a living turning complex concepts into engaging stories.

  • Script Revisions and Approval

    In our experience, videos become costly when scripts aren’t reviewed and approved prior to shooting and editing. In this step, we work with you to review everything you’re communicating, revise where needed and gain final approval. Once approved, we are able to prioritize and dedicate our time and staff to your project.

  • Storyboarding

    It’s difficult for most people to imagine the finished video product—so we create storyboards to help. In this process, our artists draw a visual “map” of the video including suggested shots, angles, even graphic treatments. The storyboard jointly describes the audio and visual content as well as a list of all production requirements, props and action. This step is done in collaboration with our clients and provides a clear roadmap of video production.

  • Production Requirements

    Every production is unique, and as a full service production studio we handle all elements involved in creating your dynamic video.  We present you with a list of all the things that need to be thought through before scheduling your shoot.  Here are a few production items to consider for your specific project.

    • Casting of models and talent
    • Acquiring props
    • Backgrounds
    • Location scouting
    • Questionnaire for interviews
  • Scheduling

    Time is money and our producers will work with you to develop a shooting schedule and production timeline that meets your needs and budget. Production schedules keep multiple teams involved in the process and prioritize tasks and deliverables.

  • Shot List

    The shot list creates an essential, professional-quality film tool for the video production crew, including managers, video directors, camera crew and talent.  This schedule of specific shots includes details, locations and notes for each scene of the video. The shot list and shooting schedule is created based on location and setup and is not usually based on the order scenes appear in the script. With a shot list in place the entire production will run more smoothly and efficiently so more time is spent shooting and less time is spent traveling, optimizing the footage you’ll have for the edit. This shot list also allows the director, crew and all involved to be on the same page.

  • Pre-production Meeting

    This is our pre-game huddle. At this point, we review all scripting, storyboarding, scheduling, production requirements and the shot list. We review individual responsibilities, collect all visual information such as art files, logos, graphics, and confirm production details. This step may be done in person or via tele-conference/skype.